Technical SEO
Can search engines access, process and index your important pages? We check indexability, internal linking, mobile usability and performance.
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Service · Search engine optimisation
Search engine optimisation for businesses
We analyse the technology, page structure and content of your website and identify practical next steps so that potential customers find your services more easily – in Esslingen, Stuttgart and online.
Services at a glance
Technology, content, reporting
We prioritise improvements by their importance for your project instead of making as many changes as possible across the board.
On-page optimisation
Page titles, meta descriptions, headings, internal links and content structure – clear for visitors and search engines, without artificial keyword repetition.
Content that matches search intent
We work out which question lies behind a search query and which page answers it best. This results in recommendations for existing and new content.
Local SEO
Your website and local business information should match. We help set up, optimise and update your Google Business Profile – from its categories to the services you list. We avoid interchangeable city pages.
Analysis and performance tracking
If we have access to Google Search Console, we analyse queries, impressions, clicks and relevant pages. This makes trends visible and helps prioritise improvements.
Visible in AI search
Clear content, technically accessible pages and a clear information structure are important foundations – for AI-powered search systems, too. Whether content appears in their answers cannot be guaranteed.
Outcome
What you get
We agree on what an SEO analysis covers before we start. So you know what will be checked, which data is available and what the analysis delivers.
- A clear assessment of your existing website
- Prioritisation of the issues found
- Concrete recommendations for the next steps
- Analysis of available Search Console data
- Advice on page structure and relevant content
- An actionable list of technical improvements
From our work
SEO in our projects
Three projects, three starting points – and what we did in each to make the site easier to find.
REVOSOLWebsite in English and Arabic, SEO included in the planning from the start, language versions linked via hreflang.Wilhelm BlessingPage titles, headings and navigation aligned with the questions of industrial audiences – in German and English.Praxis KukajPageSpeed mobile 79 → 99 – with WordPress including theme and plugins. Two languages linked via hreflang.All projectsWebsites, logos and SEO projects at a glance.
Our approach
Our process
SEO is not a one-off step but a transparent process. That way it stays clear what has been checked, implemented and evaluated.
- 01
Analysis
We review the technology, content and starting point of your website.
- 02
Prioritisation
First we fix what holds back important pages, then we improve existing content, and only then do we plan new content.
- 03
Implementation
We implement the agreed improvements or coordinate them with your team.
- 04
Monitoring
We evaluate the available data, for example from Google Search Console.
Working together
New or existing
For an existing website, we first check which pages exist, how they are built technically and what data is available on their visibility so far.
For a new website, we plan the page structure and SEO basics in from the start. Many tasks can be handled digitally – in Esslingen, Stuttgart and for clients abroad.
Good to know
Questions
How long does it take for SEO improvements to work?
Usually several months. Technical fixes often take effect faster; content and local visibility take longer. How quickly it goes depends on the state of the website, the competition and the search queries – we do not promise a fixed date.
Does HKN guarantee specific Google rankings?
No. Nobody can seriously guarantee specific organic rankings. We focus on transparent optimisation, relevant content and the technical quality of the website.
What does SEO include?
It can include technical SEO, on-page optimisation, content analysis, internal linking and local SEO. Which improvements are needed depends on the state and goals of your website.
Does SEO make sense for small businesses?
Yes, if potential customers search for your services. Whether and which improvements make sense, we assess based on the website, the search intent and your specific situation.
What role does SEO play in AI search results?
Clear content, a technically accessible website and a clear structure remain important foundations. How AI search systems select content can vary; we do not promise placement in AI answers.
Does HKN also handle SEO projects outside the region?
Yes. Analysis, coordination and many improvements can be carried out digitally – for businesses in Esslingen and Stuttgart as well as for clients abroad.
Another question? Write to us
Good to know
Questions?
Contact
Which improvements make sense?
In a free initial consultation, we look together at your website, your goals and possible starting points. We discuss the scope and terms with you, based on your requirements.
Discuss your SEO project